![]() Oh, and 'Believe' topped the UK and US charts, going Platinum over there and QUADRUPLE platinum over here. The secret was soon out though, and by the '00s you couldn't move for OTT Auto-Tune as an intentional voice effect. Taylor and his co-producer Brian Rawling wanted to keep the technique under wraps so initially claimed it had been done with a Vocoder. I really don't think you're strong enough Do you believe in life after love I can feel something inside me say I really don't think you're strong enough Well I know that I'll get through this 'Cause I know that I am strong I don't need you anymore I don't need you anymore I don't need you anymore No I don't need you anymore Do you believe in. He was nervous about what an actually incredible singer like Cher would make of it, but she loved it and it stayed despite record company reservations. Popstars had been using Auto-Tune to "correct" their bum notes for years, but it was producer Mark Taylor who decided to ramp the settings up to the max for a sound unlike anything else in the charts. It was a genuinely musically groundbreaking hit that changed pop forever. It wasn't just the ultimate comeback single. 'Believe' wasn't just a stonking great slab of pop excellence. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features Press Copyright Contact us Creators. Cher had a pretty quiet '90s, with the odd hit sprinkled about, but in 1998 she showed that she wasn't going to give up her Goddess of Pop crown without a fight. ![]()
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